Activision CEO Calls for PS3 Price Cuts

Activision CEO says support for PS3 may stop is price cuts aren't made

The video game industry is feeling the burn of the poor economy as game sales and console sales are slowing for some companies. A few smaller game developers have been forced out of business altogether and many in the game industry are calling on Sony to cut the price of its PS3 console.

Sony maintains that there is no price cut coming for the PS3 console. Sony says it can't cut the price of a console that is a money loser already when it posted a massive $1 billion loss in its last quarterly earnings report. The fact that Sony is on shaky ground financially has not stopped Activision CEO Bobby Kotick from calling on Sony for PS3 price cuts and even saying that his company's support the console may stop if price cuts aren’t made.

Kotick said in an interview, "It's expensive to develop for the console, and the [Nintendo] Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation."

[via Daily Tech]

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PS3 Firmware (v2.80) Update Coming Very Soon

Hello, I just wanted to provide everyone with a head’s up that the next PLAYSTATION 3 system software update (v2.80) will be coming soon. The playback quality of some PLAYSTATION 3 format software has been improved.

[via Playstation Blog]

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Fight Night Round 4 Videos (PS3)

Featuring a re-written gameplay engine, EA SPORTS Fight Night Round 4 will add a variety of fighting styles and boxer differentiation to authentically emulate the greatest fighters of all time.

Watch the videos @ IGN

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PS3 Price Cut Coming Very Soon

Rumors say PS3 will drop $100 to coincide with Madden NFL's August launch

As the global economy continues to remain weak, most markets are seeing sales at the lowest point in many years. Even the stalwart video game industry is seeing sales figures decline in the face of the economic recession.

Console sales are directly tied to software sales and many game publishers are putting pressure on Sony to drop the price of its PS3 console. The PS3 is by far the most expensive game console on the market that is currently dominated by the lower priced Nintendo Wii.

Sony maintains that no price cuts are coming on the console and some industry analysts say that Sony simply can’t cut the price of the PS3 considering that the console is still a money loser for the company. Rumors of price cuts on the PS3 continue to circulate as fast as Sony can deny price cuts are coming.

The latest rumor comes from IndustryGamers who cites industry sources that claim a price cut on the PS3 is coming in August to coincide with the launch of the latest Madden NFL game. If the rumors are to be believed this time, the price cut would be significant at $100.

[via Daily Tech]

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Sony's Motion Controller is Prototype

The motion controller for PlayStation 3 displayed during Sony's E3 conference last week is merely a prototype, and details regarding price, date or even a name for the device are yet to be confirmed.

Following Microsoft's show-stopping announcement of the Xbox 360's Project Natal, Sony retaliated with the announcement of its own motion controller, which works in conjunction with the PlayStation Eye and utilises a wand-like device.

It seems any further details on Sony's contraption will be coming further down the line. 'We're announcing the technology, not the product or game,' said Sony Computer Entertainment of America's Peter Dille in an interview with Kotaku.

Echoing recent comments from Sony's John Koller, Dille also reiterated his belief that Sony's solution to motion control trumps the opposition. "From our perspective we have the technology that provides better precision,' he said, 'And that gives us the opportunity to do the best of both worlds. If you want to do what we're referring to as casual motion games, the PlayStation Eye and the motion controller do that quite nicely.'

[via IGN]

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