Analysis: Why Sony Won E3 2008

Sony's E3 2008 Press Event was held at the Historic Shrine Auditorium in Los Angeles, California. Housed here were award-winning Kiefer Sutherland for "24" and Tom Hank's for "Forest Gump". Now, Sony recognizes their celebrities: Kratos the God of War, Sgt. Nathan Hale for leading the Resistance, and LittleBigPlanet's Sock Boy on 65 Sony branded XBR television screens. Random video cut-scenes began Sony's E3 introduction from upcoming titles then fading into a flood of triangle, circle, x, and square symbols; leading to the entrance of Jack Tretton, President & CEO of Sony Computer Entertainment America. Tretton began the conference with why this is "the year of the PS3" and our reason why Sony won at E3 2008.

Sony's 65 XBR Television Screens at the Shrine Auditorium with a PS3 at each base

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