Sony Says No to PS3 Price Cut as the PS3 Outsells Xbox 360 Globally

Sony "has a business to run" and shareholders come first

Sony has clearly said “no” to calls for a PS3 price cut in time for the holiday season. At the Games 3.0 conference in London, Sony Computer Entertainment managing director Ray Maguire told Videogamer.com a PS3 price cut was not planned.

Maguire was asked directly if Sony was feeling any pressure to cut the price of the PS3 in time for Christmas to which Maguire replied, "Well the pressure comes from the consumers obviously and so therefore there's always pressure on price, but you know we have a business to run, and we have to make sure we're doing the right thing for the shareholders as well."

Read the whole article @ Daily Tech

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