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Monday, February 09, 2009

Sony's PlayStation 3 Goal for 2009 is to "Make Money"

PlayStation 3 price cut unlikely for the foreseeable future according to David Reeves

In an exclusive interview with David Reeves, head of Sony Computer Entertainment Europe, Eurogamer had the opportunity to discuss with Reeves his views on Sony's current position in the video game industry. The interview covered a wide variety of related topics as Eurogamer peppered Reeves with several hard-hitting questions.

In contrast to Kaz Hirai, who was recently interviewed by The Official PlayStation Magazine, Reeves’ comments were more subdued. He also deftly danced around touchy subjects such as the decline in year-over-year hardware sales for the PlayStation 3 and the PlayStation Portable for the quarter ended December 31, 2008. Reeves explained, "The plan wasn't necessarily to hit sales, it was to hit a profit target - to do better than break even in Q3. The financial results show a break even in Q3 for Sony Computer Entertainment worldwide. So rather than then going for market share and sales, we went for profit, at least to break even."

Reeves disputed Microsoft's claims they are leading the PlayStation 3 in console sales numbers by one million units. He stated, "I don't want to talk about the competition too much, but Xbox 360 is not ahead by a million units. We sold through 500,000 PS3s in November. We sold through 1.1 million units in December. Our installed base now is very close to 8.5 million units in PAL territories. Our numbers show we are absolutely neck-and-neck."

With regards to Kaz Hirai's recent controversial statements, Reeves had no comment other than to stay that he believed Hirai was misquoted and that he would not be making any similar statements about the competition. Hirai was quoted as saying the "Xbox 360 lacks longevity" and that Sony still has "official leadership" of video game industry.

Read the whole article @ Daily Tech

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