Sony: 'We Have to Suffer a Little'

Despite an uphill struggle that sees Sony's PlayStation 3 dead last in this generation's tumultuous console wars, Sony Computer Entertainment Europe president David Reeves remains optimistic for the future of his beleaguered console.

"We simply have to suffer a little," Reeves told the Guardian, "go down in market share and mind-share."

While he admitted that customers are more likely to buy PlayStation's lower-priced competitors in the midst of a global recession, Reeves believes that the capabilities of the PS3 as a multimedia device justify its relatively high cost of ownership.

"With PS3," he explains, "you can go online for free, it's got all the games you want, it's got a Blu-ray drive...you can store photos on it, and you've got Home." Despite all these features, Sony recent financial quarter showed sales falling across the board, dwarfed by Nintendo's and Microsoft's.

Read the whole article @ Wired

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