PS3 Slim outsells Xbox 360 and Nintendo Wii down under

Sony Australia reveals PS3 Slim console has sold "in excess of 60,000" units in the month and a half since launch, beating both the Xbox 360 and Wii for that time period.

Following the news last month that Sony sold 40,000 PlayStation 3 Slim units in the console’s first two and a half weeks in the Australian market, it appears the publisher has something to smile about yet again.

The latest sales figures from Sony indicate the AU$499 PS3 Slim has now sold “in excess of 60,000 units” in Australia, outselling both the Xbox 360 and the Wii since its Australian launch on September 3.

“I can confirm that in excess of 60,000 units of the PS3 120GB have been sold since launch,” a Sony spokesperson said. “I can also confirm that since the launch of the new model on September 3 [in Australia], total sales for the period since introduction have outperformed our competition.”

Sony also reported that despite low PSP Go sales of just over 1,000 units during launch week, the new console uplifted sales for the PSP platform as a whole in Australia.

“The PSP Go launch week resulted in a solid first week volume uplift of 100 percent for the PSP platform as a whole in Australia; this also includes PSP-3000 sales and PSP software sales. Strong IP lined up for the PSP platform has assisted this.”

[via GameSpot]

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PlayStation 3 games with in-game dynamic ads

Sony introduces dynamically served shills to latest console; IGA Worldwide first to party with exclusive deal for EA games.

Dynamically served in-game ads may be old hat on the PC and Xbox 360, but Sony announced today its first partner in bringing the adaptable advertising technique to the PlayStation 3. Though Sony will be working with other partners, it has selected IGA Worldwide as its first intermediary for marketers and publishers.

IGA Worldwide in turn announced that it has reached an exclusive deal with Electronic Arts to manage dynamic in-game ad services for the publisher's PS3 lineup for the next two years. The deal encompasses not just the EA Sports label with its advertising-rich properties, but also racing franchises such as Need for Speed and Burnout.

Electronic Arts and IGA Worldwide have done dynamic ad business before, given that the firm managed controversial spots for Battlefield 2142 on the PC. The exclusivity portion of the deal is notable because IGA competitor Massive previously handled in-game ads for the Xbox 360 and PC editions of Need for Speed Carbon.

Dynamic in-game ads can be scheduled like TV ads, switched out, or updated on the fly, letting publishers reap additional income by promoting a wider array of products (including time-sensitive movie launches) over a longer period of time. To date, the PS3 has made use of static in-game ads, in which the spots are present on the game disc at the time of shipping and don't change after release.

[UPDATE]: A Sony representative confirmed for GameSpot that dynamically served ads have previously appeared on the PS3, specifically in the Japanese release Mainichi Issho.

Read the whole article @ GameSpot

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